SuperValu, Incorporated is an American retail and wholesale distributor of natural grocery products. The business, based in the Minneapolis suburb of Eden Prairie, Minnesota was in operation since 1926. It is now a wholly owned subsidiary of United Natural Foods Corporation. The SuperValu corporation sells a variety of processed and packaged foods, snacks and beverages. It also distributes personal care and wellness products.
In terms of its food wholesale business, SuperValu USA Incorporated acquired a United States corporation called F&M International Limited. F&M International limited was an international grocery store chain that was founded in Australia. SuperValu took over the F&M International, and changed the name to Supervalu. Both companies are focused on offering a diverse line of food products for consumers.
In order to be a part of the supervalu family, independent retailers must register with Supervalu. Once registered, independent retailers can purchase from the supervalu wholesalers. Independent wholesalers are not obligated to stock the supervalu brands themselves. They may sell F&M International or other grocery stores that carry the same or similar products. However, they will be the primary supplier to the independent retailer.
The supervalu companies manufacture and distribute their own labeling and packaging. They do not use third-party distributors. As with most food wholesale companies, they have their own distribution centers, which employ hundreds of people. At these centers, distribution personnel place the product ordered by the customer into the correct packaging. Once packaged and shipped to the retail customer, the distribution staff packs and boxes the items for shipment.
Supervalu distributors work with grocery stores, market chains, and independent Grocery businesses. They can provide nationwide distribution centers for any product that is available for retail sale. Depending on the level of marketing services provided, some supervalu companies can even expand their service to include nationwide road shows and seminars, and television commercials. Distributors are independent salespeople who are employed directly by the manufacturer. They are paid a commission for any product that they sell.
Supervalu distributors are an excellent way for small grocery stores to expand their business because of the many ways they can make money. Grocery stores will often purchase all of the food wholesale they need in order to keep prices low and build their brand name. When the supervalu company makes a purchase, it is commonly included in the Grocery store’s inventory. When a supervalu company makes an acquisition, they are buying directly from the manufacturer. When a supervalu company acquires another company that is engaged in selling the same products that the Grocery store sells, a very lucrative business opportunity arises for everyone involved.
One of the most successful ways in which supervalu acquired other companies is through joint ventures. In order to secure a supervalu acquired company, a Grocery store needs to have a nationwide presence, a strong brand name, and access to a significant amount of the product that the supervalu company manufactures. In turn, the supervalu company needs to have a nationwide distribution network, a large customer base, and a dedicated infrastructure in order to start making money. Once the companies are established and a contract has been signed, the supervalu company needs to provide ongoing support including marketing, support, and manufacturing.
Supervalu companies have also made acquisitions of smaller distributors, which allows them to enter into nationwide markets, providing a greater presence to smaller grocers and restaurants. These companies also have used strategic alliances with large nationwide retailers to create distribution centers, which allow supervalu acquired companies to ship to selected cities. Distribution centers allow these companies to offer a wide variety of the food that their customers desire at reasonable prices. The distribution centers also allow the supervalu companies to control costs and ensure that products are available at all locations.